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Why Online Dental Patient Reviews Work
Aside from a fantastic website, patient-friendly content, and educational blogs, online customer reviews are one of the strongest methods to build a virtual foundation for your dental business. They have a number of advantages in addition to giving you a well-deserved confidence boost (after all, who doesn't like it when someone compliments them?). Let's look at it more closely...
1. Positive patient reviews foster trust.
Trust is perhaps one of the most difficult issues that dental clinics must deal with. Let's face it: going to the dentist is probably not something most people look forward to. Instead, some people (as many as one in three, according to sources) experience anxiety in the days preceding up to an appointment. As a result, when a visitor to your site sees or hears examples of REAL patients talking about REAL dental experiences in a good light, it establishes a bond of trust between the dentist and the patient, which will resonate with them.
I know when I picked my last Dentist, I took time and contacted 5 different Dental Offices before making a decision. Trust me any potential patient that comes across your practice is going to search the web for any and all information they can find.
You cannot just trust that people will just pick the closest doctor from their insurance plan. Your reviews will also mean the world to patients that may not have insurance or be underinsured.
Patient reviews can help you establish yourself as the experienced 'go-to' dentist in your area, in addition to bridging that crucial trust gap. When you look at it this way, it's easy to understand how, when done effectively, patient reviews are one of the most powerful marketing tools you can have.
Tip: Online portals such as Google My Business (GMB) and Yelp are an excellent way to collect and collate reviews.
2. Positive patient reviews benefit the entire staff.
It's safe to assume that any dental practice's success is only as good as the people who work there.
However, as a customer-facing operation, it's unavoidable that you'll encounter patients who are, shall we say, out to make life a little more difficult. This might weaken team morale and make your job more difficult in some cases.
Patient reviews, on the other hand, have the opposite effect. It makes you feel valuable because the patient cared enough about your service to write and tell you about it. It also gives you and your team a psychological lift.
Furthermore, favorable patient reviews are frequently tracked back to a specific person or service that they provided, so you might reward that individual with a modest prize or bonus for doing an outstanding job or going above and beyond the call of duty. Apart from making your employees feel valued, it also makes your practice an enjoyable place to work, which is something everyone wants.
The key is to involve your team in the customer service process. Everyone must understand they have a direct effect on the customer experience. A front desk staff can torpedo all of your hard work.
Here at Local Digital Biz Solutions, we believe that training should be included in your Review and Feedback System. Everyone comes from different backgrounds and experiences. We suggest using a Review Training Center that staff can use to stay up to date on best practices.
3. SEO is aided by reviews
Receiving a large virtual 'thank you' in the form of a positive review boosts not just your team's morale, but also the mechanics of your business. For example, did you realize that patient reviews can help with search engine optimization?
Google, Bing, and Yahoo, for example, adore reviews and may even give sites with them a higher ranking than those without. When online competition is fierce, it could mean the difference between bringing ten or twenty new patients through your doors each month against only one or two.
Getting Reviews is really a simple strategy. It's basically take care of your patients and ask them to promote the positive experience they had so you can help more people in your community.
At Local Digital Biz Solutions, we believe in a robust Review Management System. Just monitoring your reputation online is a plan doomed to failure.
So there you have it... three strong reasons why internet dentist reviews are effective.
Positive patient reviews can help to bridge the trust gap between the dentist and the patient, as well as establish you as the "go-to" dentist in your area.
They can also promote team morale, which has a direct correlation with improved and better performance. Finally, client reviews can have an impact on your company's virtual dynamics by assisting with search engine optimization. It's surprising how something so easy can have such a wonderful overall influence on your business when you think about it.
The question is, now that you understand the true value of a patient reviews, what are you going to do about it?
Check out our Agency Map on Building A 5 Star Reputation, Click Below
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