How to Make Your Website Trustworthy Where to Start Building Website Trust
There are numerous elements to consider if you want your website to be as effective as possible. Which of these is the most important depends on who you question, but one thing we all agree on is the importance of trust.
Google aspires to deliver answers to its users. This is one of its key services, and if Google fails to provide, customers will turn to Bing or another search engine to find what they're looking for.
However, before Google can deliver answers, it must first determine which websites it can trust. The results pages aren't curated, which means Google doesn't have a crew checking the information.
That implies it needs to start recognizing sites that use a programmed, algorithmic approach to give popular responses.
How can you ensure that everything works for you and that your website is regarded as one of the most reliable?
The Proper Links
The first and most critical step is to create the appropriate link profile.
You'll need to get links from sites that Google already trusts, but how can you figure out which ones are which?
Examining Google's In the News section is one technique. In this section, Google emphasizes breaking news by distributing posts from popular news sites and specialist sites.
This is a crucial advice since in order for Google to share that content as news, it must already have a high level of trust for those websites, which will have a significant impact on you.
Another advice is to try to gain a link from a.edu or.gov domain whenever possible. Google likes these sites because they clearly have some credibility, and by linking yourself with them, you're likely to gain some of that credibility as well!
Branding
Branding is another great technique. Google is a fan of brands and has already shared this information with the public.
You're doing yourself a disservice if your site name is now the same as your keyword rather than a catchy company name.
You should also strive to obtain links from other well-known companies. Google is familiar with brands such as Coca-Cola, the BBC, and The Verge, which means they may impart a great deal of trustworthiness.
Degrees of Separation
Of course, getting links from the BBC or the most popular sites in your niche that Google features isn't straightforward. So, if you're still a small fry, what can you do?
One solution is to consider it a game of degrees of separation. If you can't get a link from the BBC, a link from a site that does has a link from the BBC can help a lot.
Backlinks Analysis
How can you find out how many links a website has?
Using a backlinks tool is simple. This also has the added benefit of allowing you to discover exactly which links worked for the most popular sites in your topic so that you can build the same ones!
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