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3 Ways to Simplify and Streamline Your Business Processes
Business processes can be complicated and time-consuming In order to run a successful business, it is essential to have a clear and efficient business process. Business processes can be complicated and time-consuming. This can lead to struggles for business owners, as they are often overwhelmed with the amount of work that needs to be done. Simplifying and streamlining these processes can help improve things for businesses, as it makes tasks simpler and faster to complete. This can lead to better outcomes for the business, including increased efficiency and greater profits. There are many ways to streamline and simplify your business processes, but which ones are best for you? Here are three tips to get started: 1. Simplify your paperwork Streamline your filing system and reduce the amount of paper you use. I truly believe there is still value in writing things down, however, you need to convert business-related paperwork to a digital format. There are many reasons as the business owner you need to consider this, including the following: a. It’s more efficient and saves money b. It’s easier to access the information you need when it is digitally stored c. It’s easier to share and shareable with others Paperwork can be a major time-sink for businesses, and can often be cumbersome and expensive to maintain. By streamlining your business processes and filing system, you can reduce the amount of paper you use, saving both time and money. Here are some tips for building a system that will simplify your paperwork: Convert written documents into digital formats. Not only will this save you time and effort, but it will also make your records easier to access and manage. There are various software options available that will help you do this easily – some of which are free! Also When dealing with your staff and team....Email your employees. In this day and age, most people are frequently on their smartphones and tablets. With that being the case, there is no reason why you can’t email them all your important information, including any instructions they need to follow while they are away from work.Make digital plans. When planning your business, it’s important to keep track of all the different aspects involved – from sales volumes to product specifications. Make sure to create digital plans of all these details so that you can easily access them later on. For this, you can use Excel or similar software.You can also get a digital version of your business plan from the Small Business Development Center (SBDC) of the state in which you operate. 2. Organize your tasks: Create a system for organizing and prioritizing your tasks Do you have a system for organizing and prioritizing your tasks? If not, you should consider creating one. A system will help you stay organized and make better decisions about what to do. You'll also be less likely to get overwhelmed by the sheer number of tasks you have on your plate. Here are some tips for creating a system: Get organized early in the day Start by sorting your work into different folders or files based on what type of task it is (e.g., email, meeting, project). This will help you quickly find what you're looking for when you need it. Note: If you're currently using a different system, keep the old one. Simply adapt it to your new system. Start by sorting your work into different folders or files based on what type of task it is (e.g., email, meeting, project). Use software to help organize your tasks There are many applications available that can help you manage your tasks more effectively (e.g., Asana, Trello). These applications allow you to create digital plans and track your progress towards goals (i. e., tasks). If you choose to use one, make sure it is integrated with your existing organizational system. For example, if you're using Microsoft Outlook, try Trello.com instead of other task management applications. 3.Automate your tasks: Use technology to automate common tasks Too often, businesses sacrifice people in the name of efficiency. Automating common tasks can help you keep your business running smoothly, while also keeping your employees happy. Here are four areas of business where automation can make a big difference: 1. Processing financial transactions. A recent study found that more than two-thirds of businesses process financial transactions manually. By automating these processes, you can free up staff to do more important work and reduce the time it takes to complete tasks. 2. Managing customer relationships. As with finance, many businesses handle customer interactions through manual processes. By automating these interactions, you can reduce the amount of time spent on tasks that are less important and give your staff more time to focus on the relationships that really matter.3. Managing email correspondence.Automating this correspondence means that you can free up more staff to focus on other important tasks. It also means that your email is more effective and efficient as a result of automation. 4. Managing time management.Automating tasks means that you can manage your time more effectively, freeing up valuable staff time to focus on other things. Automation also means that you have a more effective system in place to measure the efficiency of the business processes and can make data-driven decisions about how efficiently to allocate resources. By simplifying and streamlining your business processes, you can save time and energy. This is crucial for any business owner to be able to focus on the important things at hand. You need to be able to work on your business and not in it all the time. Automating your business processes means you can set the system up, leave it running and go on with your life. After your system is set up it makes it easier to focus on the tweaks and optimization that need to be made. What type of system do you need to create? In order to simplify your business operations, you need to be able to automate the vast majority of your business processes. This includes things like purchase orders, invoicing, shipping, inventory management, marketing, lead generation, and more. You can’t automate everything at once. It’s not practical or possible. Look at these tips as an opportunity to focus on the processes that are most important and then automate those. This is a great way to get your business more efficient. I'm not saying you need to automate everything, just the things that are most important. In conclusion, by simplifying and streamlining your business processes, you can save time and energy. Use these tips to improve your business. Need More Help Book A Free Strategy Session. Click Below.
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Social Media Management: For Small and Local Businesses
Social Media Management: The Basics For Small and Local Businesses Because it increases results, business owners are stepping up their efforts to manage social media. By using social networking tools to manage your business, you can acquire a significant quantity of information that you can utilize to gain more followers, become more relevant to your audience, and develop your brand. Let's take a look at what social media management entails to understand why it's so vital. Social Media Management You've heard of social media. Maintaining and updating social networks is the essence of social network management. The word "social network management" might relate to the tools you use now to manage personal social networks, but it can also apply to managing your company's social networks. If your social networks get more famous, you will most likely run out of time to administer, update, communicate, and manage them all. The management of your social network and incoming and outgoing communications is one of the primary advantages of social media management for small businesses. This strategy may be used to create an organized and efficient plan for posting, reacting to your followers, and using their comments to better your business. Everything you do on social media, including writing, is part of managing your social media accounts. With the support of social media management, you can also combine your marketing efforts with your social networking talents to reach your business goals. What are the advantages of managing social media? It's impossible to overestimate the value of social media management. By its very essence, social networking is social. As a result, you will be seen regardless of how well or poorly you network. When you ignore complaints or problems on social media, you risk alienating more people than simply the person who filed the complaint. You should also utilize social media to join in on conversations about your own brand and to learn more about the industry and your competitors in general. Even if you don't have a social media plan yet, you can acquire information and keep track of what others are saying on social media. If you want to learn about trends, challenges, or simply fundamental facts, this is critical. You'll learn about the positive and negative things people are saying about your organization, as well as what others are saying about your competition. You'll also get real-time updates on what's hot. Keeping up with what's going on and bringing your firm into the debate will help you not only establish your expertise and credibility, but also boost your organization's image. You can also prevent harm from occurring in the first place by reacting to complaints. You may also utilize social media to get the word out to potential customers about your marketing campaigns. Make social networking work for you and your business When used appropriately, social networking can help you create leads and attract new clients, among other things. The difficulty with doing it manually is that maintaining social networks, posting relevant information on every site, and participating in discussions takes a lot of time and effort. You must, for example, distribute material across many platforms. Even if you only utilize these three tools, you're spending many hours per week on Twitter, Facebook, and your company's blog. Similarly, keep an eye on what's being said about your organization on Twitter, Facebook, and Google Alerts. In addition, it is necessary to monitor and interact with groups on social media sites such as LinkedIn, as well as upload photographs to visual social media sites such as Instagram and Pinterest. What about new social networking sites? Many businesses are unsure whether or not they should use new platforms. Well, that depends on your objectives and commitment to learning and applying them. Tik Tok and other emerging sites like Clubhouse and FanBase may have an audience for you. It's not about being on the newest social network; it's about whether or not you have a following there. Some people haven't even considered using Instagram reels, Facebook Stories, or YouTube Shorts. The point is to make use of social media and engage with your target audience. As you can see, social media management has a lot of moving pieces, which is one of the main reasons why many small and medium businesses fail to stay consistent enough to see results. Without social media management, you simply cannot get the most out of social media. Do you need help with a social media strategy? We would love to share our Secret Social Media Recipe with you here at Local Digital Biz Solutions. To contact us, simply click below.
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3 Ways To Follow Up On New Cosmetic Dental Inquiries
3 Ways To Follow Up On New Cosmetic Dental Inquiries We ask our dental clients a few questions at Local Digital Biz Solutions to assist them in understanding how following up new cosmetic dental inquiries can result in more patients. We'll walk you through what your follow-up process should include in this article. Taking Care of Cosmetic Dental Inquiries The cosmetic dentistry market has flourished in recent years, as an increasing number of dental patients have begun to investigate a wide range of visually improving procedures such as teeth whitening, gum contouring, and smile makeovers. It's good news for dentists who provide this service, as the number of inquiries continues to rise. However, increasing demand equals more competition, which is bad news. The issue is this: "How may dental offices get a competitive advantage over their competition by attracting consumers seeking cosmetic dental treatments?" "By establishing a follow-up procedure!" Did you know that, according to a recent marketing report, 48% of companies never follow up with a lead? In dental jargon, this indicates that a patient is sitting in someone else's dentist chair instead of yours. To avoid this, here are three excellent strategies for dental clinics to follow up on new cosmetic dental leads. Tip 1 – Consistently send follow-up emails Follow-up emails don't have to be long and complex; in fact, keeping them short and sweet is preferable. In essence, they're there to accomplish a goal, which is to persuade the recipient to take some kind of action. This might be as simple as contacting you for further information or scheduling a session to explore the many cosmetic treatments you provide. Here are some helpful hints: Avoid sidestepping the topic and come right to the point. Let's face it, you're not just 'checking in' or 'just checking to see,' you're trying to accomplish something, therefore you need to be very explicit about what you're attempting to accomplish. It could be something like this.... 'Hello there' (insert first name here) I'm following up on an inquiry you made about cosmetic dentistry treatment a few days ago. I just wanted to let you know that we provide a free, no-obligation consultation to all of our patients to explore their cosmetic dentistry requirements. If you'd like to schedule an appointment or learn more about how we may assist you, please call us at (insert number here). Thank you again, and we hope to hear from you on behalf of (insert the name of the lead dentist or practice owner). It gets right to the subject right away. It immediately informs the patient of the purpose of the email and, more crucially, what they must do to take action. Emphasize any advantages you provide. You'll also see that I mentioned a perk in the shape of a complimentary, no-obligation consultation. You'd be stupid not to tell the receiver about this service if you do offer it. Any advantages you have over your competition, such as discounts on teeth whitening or wrinkle reduction, should be mentioned. Make a catchy subject line The subject line of your follow-up email should be the last thing you write. It should be kept short and sweet, but catchy enough to attract the reader's curiosity, much like the email itself. In a 2014 survey of over 6.4 million emails, it was found that those subject lines that contained • Words with a high level of urgency, such as "tomorrow" • Personal names Performed the best. Those that did were more likely to be opened and read than those that didn't. Tip 2: Provide them with answers. Most people seeking cosmetic dental treatment want precise answers, so why not provide them with that knowledge in the form of a helpful report or guide? This is how it goes. • The patient sends an email inquiring about aesthetic dental treatment. • You send them an email with a report or a helpful guide. • The customer likes what they hear after reading your helpful guide or report and schedules an appointment. At least, that's the theory... So, what should be included in these reports or guides? Let's pretend you have a helpful teeth whitening guide. It should include all of the information that a patient requires. Background information, therapy options, the types of results patients might expect, and what they can experience throughout treatment are all important components of a good report or useful guide. The idea is that it not only provides them with enough information to make an informed dental decision, but it also informs them that you are the "go to" cosmetic dentist for this treatment. One of the key advantages of following up with a guide or report is that it can be issued immediately with a covering email, making it a simple task. Furthermore, the guide only needs to be created or commissioned once, after which it may be given to a large number of patients, making it cost-effective marketing. You can also have a succession of guides for different treatments, allowing you to tailor each guide to the individual needs of each consumer. This is a good approach to turn follow-ups into leads if done correctly. Tip 3: Make a direct contact. The third piece of advice is to make contact in person. Because it can be time consuming, this is a less widely utilized method. It is, nonetheless, quite effective. Imagine being the person who made the inquiry and receiving a call from the dentist in question thanking you for your inquiry and asking you to a free, no-obligation consultation one or two days later. It's difficult to say no, isn't it? The call should come from you directly rather than your receptionists to be most effective, since it provides a certain amount of prestige. Maintain a cordial tone, and, as with the email, keep it brief and sweet. This is how the conversation might go: "Hello there" (insert name) I'm a doctor (insert name) from (insert name of dental practice). I saw you recently inquired about teeth whitening, and I'd love to assist you in achieving a brighter, whiter smile. Can I invite you to a no-cost, no-obligation session with me later this week to talk about how we can do this?" Surprisingly, this type of follow-up is underutilized, yet research has shown that warm prospecting can produce excellent outcomes. That's all there is to it. You just read three instances of how to effectively follow up on new cosmetic dental inquiries in order to gain additional patients. If you're willing to do what others won't and use one or more of the tactics listed above, your patient base will undoubtedly grow. If you'd like to set up a follow-up system, please fill out the form below to schedule a free consultation with us at Local Digital Biz Solutions.
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Dental Marketing In 2022 5 Steps To Success
Dental Marketing In 2022 5 Steps To Success 5 Steps To Successful Dental Marketing In 2022 It's time to start thinking about what you should focus on for successful Dental Marketing in 2022 as the year draws to a close and many Dental Practices begin to contact existing patients to urge them to use their remaining perks. It's believed that 80% of all non-referral dentistry leads begin with a major search engine. To put it another way, if you believe your potential patients aren't looking for you online, you're mistaken! This means that if you want to stay 'ahead of the game,' you'll need to devote a significant portion of your marketing budget on digital approaches. The good news is that dental internet marketing isn't difficult once you understand the basics. With this in mind, here are five practical steps dentists can take in 2022 to build a firm foundation for successful dental marketing. Step 1 - Establishing A Five-Star Rating Let's face it: if you believe you can ignore your reputation score, you will not grow, and you will be left with those new patients who will come to you just because you are a member of their insurance network. This type of strategy will result in a failing dental office and a revolving door of employees. Here are a few recommendations. - Negative publicity. Online reputation management is a difficult task. After all, that is what it is all about: limiting and eliminating all of the negative press. However, what does "poor press" really mean? Squatted usernames (when someone else uses a company's username); squatted domains; disgruntled employees or individuals impersonating the company or one of its employees; name changes; negative comments; inaccurate information; trademark infringement; competitor attacks; hate or complaint sites; personal and corporate scandals and negative industry perceptions; - Believing that because the company is successful offline, there is no need to worry about its online reputation. Many business owners – an alarming proportion of them, in fact – believe this. While it's true that some businesses have built up such a strong reputation that they believe that because they're so successful right now, a few minor blemishes on their internet reputation would be largely ignored by their customers, this is not the case for all firms. Look at it like this why risk all your other Dental Marketing work all because you did not take your Reputation seriously. - Make direct contact with all of the people who created unfavorable content. Whenever a negative review or remark is submitted, make every effort to contact the author directly and attempt to rectify the situation. Ignored concerns and unresolved grievances give the impression that you don't care. - Always, always, always update. If you merely post content once and assume that's enough, the search engines will disregard your website or blog. Update your material on a regular basis to improve your search engine page rankings and build the online reputation you desire. - Encourage good feedback. The purpose of online reputation management is to raise the number of positive things mentioned about you online while reducing the number of negative things said about you. Run contests for the best or most favorable reviews, or give out free samples to individuals who leave a positive review for you elsewhere. Let's keep going with these pointers to assist you stay on track. Step 2: Create an outstanding website. Your dental website serves as an online storefront. In fact, your website should be the foundation of almost all of your Dental Marketing efforts, thus it must be flawless. Potential clients should be able to explore fast and get the information they require without having to sift through pages and pages of content when it is properly planned out. While I won't go into detail on what makes a good dentistry website, it's important to know what you should include. For example, • Contact information is easily accessible (ideally it should be on every page) • Clearly articulated details about the various services you provide and how they can benefit the patient. Both SEO and patient-friendliness are required. • Easily accessible and readable testimonials • Consultations and appointments can be scheduled through your website. • Direct access to your Facebook and Social accounts • A handy information-rich blog page (this should be updated regularly) If you want to get the most out of your dental website, you'll need to consider all of these factors. Step 3: Using social media to engage with others Let's face it: a sizable portion of your potential patients are likely to be on social media, particularly on sites like Google My Business (or the soon-to-be-Google Business Profile), Twitter, and Facebook. As a result, it comes to reason that this is where you should be if you want to attract them. Tik Tok, too, has partnered with Google to index its videos. Here's some advice before we get into the nitty gritty of social networking... You can use a variety of social media platforms, but creating a strong social media presence requires time and work. As a result, devoting so much time to each one will be impractical and impossible. Pick a couple of sites and run with them instead. There are many ways you can incorporate social media into your dental marketing. What can you post on your social media platforms to interest potential patients now that we've established that? Here are a few pointers that may be of use. • Mention your blog on social media every time you publish one, along with a link back to your site. • Start discussions or points on the topic of good dental health, or respond to or retweet other people who have done so. • Share your day's events as well as what's going on in your practice. Remember to include images because people are naturally curious and enjoy learning about such things. • Promote events - If your practice is hosting an event or a fundraiser, let your patients know about it. • Publicize unique offers — If you're running a promotion on a particular treatment, make sure to let your followers/friends know. • Examine and report on dental products such as teeth whitening kits, aligners, toothbrushes, and so on. Keep in mind that posting material that people want to read is the key to effective social networking. Make it about delivering something of value rather than self-promotion. Rather than trying to sell to them, use social media to improve their perception of you, your practice, and your services. Step 4: Make use of pay-per-click (PPC) advertising. So you've taken care of the organic search factor with your website, content, and (hopefully) continuous blogging, and you're now ready to use your social media platforms to bring traffic back to your website. So, how do we proceed from here? Consider PPC (pay-per-click) advertising. A well-structured PPC campaign may be quite beneficial to dental practices, and when done right, it can be a fantastic lead generator. However, it requires four ingredients in order to function efficiently. The following are examples of these: Assemble keyword groupings – Find out what keywords your prospects are searching for and tailor your ad to each category. You may develop an ad around teeth whitening if your prospects typed in things like "getting whiter teeth" and "enhancing your smile." The more relevant your ad is to your target demographic, the higher ad positioning it will receive from Google, as well as the lower the cost per click rate. Make landing pages - You'll need a landing page for each ad you run. While the goal of the ad is to grab the reader's attention, the landing page's goal is to increase trust and develop a relationship. As a result, landing pages must be identical with each ad to provide a smooth transition for the client. Optimize your ad for phone responses — While Google just charges for clicks, you're missing out if you don't optimize your ad for phone responses. Simply make sure that your office phone number is prominently featured on each ad so that people may call to schedule an appointment or learn more about a certain service. Maximize character limits by using ad extensions – Because PPC advertising have a character limit of only 280 characters, you must convey your message in as few words as possible. Search extensions from Google are a big assistance. They aid in the communication of critical marketing information while not exceeding your character restriction. It pays to use extensions, whether they're for a location, a product, a phone number, or a website link. Step 5 - Retargeting Remarketing or retargeting is the term used to describe this practice. Behavioral retargeting (also known as behavioral remarketing, or simply Retargeting) is a type of online targeted advertising in which online advertising is targeted to consumers based on their previous Internet actions...yes even with the Apple OS changes you can still retarget potential and existing Patients. This is why having a complete Dental Marketing Strategy in 2022 is key to your growth. Retargeting converts window shoppers into purchasers, to put it another way. Approximately 2% of internet visitors convert to an online store on their first visit. The other 98 percent is retargeted. People who visit your website are tracked using retargeting. Then, as they browse other websites online, Re-targeting shows them your adverts. With the right Retargeting campaign and you will reduce your ad cost and increase conversions. That's it, these tips should help point you in the right direction. In 2022, there are five concrete actions to follow for effective dentistry marketing. While PPC marketing can yield speedy results, it can also be expensive because adverts can quickly deplete your advertising budget. Pay Per Click should be utilized in conjunction with the stages above for a well-rounded and effective marketing plan in order to achieve the best long-term outcomes. If you are in need of a new direction for Marketing your Dental Practice, we would love to help you here at Local Digital Biz Solutions. Click below to schedule a consultation with us.
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How to Make the Perfect Facebook Cover for Pages, Groups, and Events with Canva
How to Make the Perfect Facebook Cover for Pages, Groups, and Events with Canva Making the Perfect Cover with Canva If there's one question I'm asked frequently, it's: What is the ideal Facebook cover photo size? You'll get a variety of replies if you Google it. The measurements on Canva are set to 820 px x 312 px. These measurements work nicely on a desktop but not so well on a mobile device. Through trial and error, I've learned that 1920 px x 1080 px is the optimal size. This looks great on mobile and looks much better on desktop if you center your essential messages. Facebook Pages, Facebook Groups, and Event Covers can all be made in this size. How to use Canva to make the perfect Facebook cover photo These are the steps to take. 1. Begin by creating a new design. Set custom dimensions of 1920 px X 1080 px if you're making your own image from scratch. Create a design > Use custom dimensions (the button for custom dimensions is in the top right-hand corner). If you're using Canva for Work and want to customize a template, go to the Social Media & Email headers sub area and select Facebook Cover. From the left-hand menu, select your template and scale it to 1920 x 1080 pixels (under the file menu). To suit the new size, you'll need to alter the template elements. If you're using a free Canva account and want to customize a template, go to the Social Media and Email headers sub area and select Facebook Event Cover. You can't adjust the size of a design once you've created it with a free Canva account. This will offer you the correct size as well as access to the left-hand menu's templates. 2. Keep your design elements centered. It's critical to update your design so that it looks good on both desktop and mobile devices. This is possible with the 1920 px X 1080 px dimension. However, because some of the design will not be visible on desktop, it is critical to keep the key pieces in the center. What happens if you don't follow these tips for creating the ideal Facebook cover? It's Going to look like CRAP and this will make your cover difficult to see and read. Remember that the ideal Facebook Cover for Pages, Groups, and Events is 1920 pixels wide by 1080 pixels tall. All of the elements are centered. Do you have any questions regarding how to make the ideal Facebook cover? Please join our free Facebook Group for updates and to join the conversation if you have any questions regarding how to make the perfect Facebook cover or other digital marketing subjects.
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How to Make Your Website Trustworthy
How to Make Your Website Trustworthy Where to Start Building Website TrustThere are numerous elements to consider if you want your website to be as effective as possible. Which of these is the most important depends on who you question, but one thing we all agree on is the importance of trust. Google aspires to deliver answers to its users. This is one of its key services, and if Google fails to provide, customers will turn to Bing or another search engine to find what they're looking for. However, before Google can deliver answers, it must first determine which websites it can trust. The results pages aren't curated, which means Google doesn't have a crew checking the information. That implies it needs to start recognizing sites that use a programmed, algorithmic approach to give popular responses. How can you ensure that everything works for you and that your website is regarded as one of the most reliable? The Proper Links The first and most critical step is to create the appropriate link profile. You'll need to get links from sites that Google already trusts, but how can you figure out which ones are which? Examining Google's In the News section is one technique. In this section, Google emphasizes breaking news by distributing posts from popular news sites and specialist sites. This is a crucial advice since in order for Google to share that content as news, it must already have a high level of trust for those websites, which will have a significant impact on you. Another advice is to try to gain a link from a.edu or.gov domain whenever possible. Google likes these sites because they clearly have some credibility, and by linking yourself with them, you're likely to gain some of that credibility as well! Branding Branding is another great technique. Google is a fan of brands and has already shared this information with the public. You're doing yourself a disservice if your site name is now the same as your keyword rather than a catchy company name. You should also strive to obtain links from other well-known companies. Google is familiar with brands such as Coca-Cola, the BBC, and The Verge, which means they may impart a great deal of trustworthiness. Degrees of Separation Of course, getting links from the BBC or the most popular sites in your niche that Google features isn't straightforward. So, if you're still a small fry, what can you do? One solution is to consider it a game of degrees of separation. If you can't get a link from the BBC, a link from a site that does has a link from the BBC can help a lot. Backlinks Analysis How can you find out how many links a website has? Using a backlinks tool is simple. This also has the added benefit of allowing you to discover exactly which links worked for the most popular sites in your topic so that you can build the same ones!
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