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Probably the most frequent technique to advertise and develop a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the virtues of signing up.
It will outline what the new subscribers can anticipate to obtain from joining up and it will include the opt-in form where they can go ahead and enter their email address and name.
Why a Blog is Perfect for Growing a Mailing List
There are various aspects that will make a blog great for expanding your mailing list.
The first of these things is that a blog is well-suited to generating more traffic via Google. Google attracts consumers to websites based on the content.
This is what people are seeking for in the first place in most cases and it is what you employ in order to give value for your readers.
Simply by writing regularly, you can get more people to actively go for the page where your opt-in form will be and this is something that you wouldn’t have been able to accomplish as easily with a landing page – seeing as that will only have a tiny amount of material centered on advertising the list.
The other huge benefit of a blog is that it is excellent for growing more readers over time. The more you will lure folks back to your site.
They’ll gradually start checking your site regularly since they will know that it’s likely to contain content that is useful, intriguing or just fun.
And if people read your blog enough and they become really interested, then eventually they might decide they want to obtain more information from you.
Thus, they might choose to sign up for your mailing list when otherwise they might not have done.
You’ve given yourself the time and the space to build interest and trust and this is what has eventually led to people signing up for your list.
How to Make it Work for You
One nice option is to put it as a widget in the sidebar, as this way your viewers will see it at all times, even if they missed the homepage.
Likewise, consider adding it to the bottom of your posts.
And while you’re at it, make sure you mention it in your content – sometimes the best way to get subscribers is simply to ask!
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