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9 Awesome Ways to Attract New Patients to Your Dental Practice Without Breaking the Bank
9 Awesome Ways to Attract New Patients to Your Practice Without Breaking the Bank Attract New Patients: 9 Budget-Friendly Ways Let's face it: not everyone has a marketing budget the magnitude of the federal government's debt. However, in a competitive industry like dentistry, marketing is still necessary, especially if you want to expand. So, how can you promote to potential patients without blowing your marketing budget to smithereens? Here are nine fantastic methods to accomplish just that! Make your presence known. Networking is an excellent strategy to become more well-known in your community and to attract new patients. It also doesn't cost anything other than a little of your time. Seek out influential people and make an attempt to become a part of their circles. Are there any business groups or networking events in your region that you could join? What about going into schools and talking to students about dental care for kids? All of these things can assist to get the word out about your practice and place you on the map in your neighborhood. Collaborating with local businesses in your neighborhood Many businesses in your neighborhood will have a close connection to dentistry. Fitness clubs, health spas, and hairdressers, for example, are all in the business of assisting individuals in looking and feeling their best. With this in mind, why not approach them about displaying their promotional materials in your office if they do the same for you? It's not just a win-win situation, but it's also free. It's also a great method to recruit new, highly qualified patients...hint hint...cough cough cosmetic dentistry. Low-cost incentives In marketing circles, incentives are regularly used, and for good reason. People are more inclined to make a purchase or use a service if they believe they will receive value, according to studies. Incentives aid in the maximization of the value. As a dentist, for example, you might be able to offer a patient, say, $20 off their next treatment if they refer a new patient to your clinic. Alternatively, when a new patient registers, give away a complimentary cleaning. The key to incentives is to think minimal cost but great perceived value, therefore be creative and appealing. Using social media Everyone appears to be on Facebook and Instagram these days, and dental offices should be no different. While any company can manage their own social media, it is critical to at least seek advice on strategy. We build Content Strategies at Local Digital Biz Solutions that will attract your Ideal Patient. Regardless, it's critical to choose someone to oversee your social media efforts. The key is to create compelling and informative content that people want to share, rather than filling it with self-promotional material. If used correctly, social media can be a very effective marketing tool for any company. Website that is user-friendly and Google-friendly. It's no longer enough to merely have a website. Instead, it should be jam-packed with educational, patient-friendly content that is also Google-friendly. Did you know that when looking for a new dentist in their area, more than 75% of new patients use the internet as their first port of call? Your website is your most powerful marketing weapon after word-of-mouth, so make the most of it. Okay, so this isn't cheap, but it's a requirement. Create a mobile-friendly website first, utilizing the story block style. Your prospective patients merely need to scroll, click for additional information, book an appointment, or subscribe for more information. Keep in mind that the website is for them, not for you. Maintain a high physical presence. Consider the following question. For passers-by, how noticeable is your practice? As absurd as it may seem, many practices do not have enough signage to be seen from the road. Even when they do, it's not always clear what business they're in. Why don't you stroll a hundred meters down the road and past your practice? Don't forget to be open-minded and critical. What can be done about it? Is the property well-kept; could a call to the city help remove hedges that block the view from the street? Consider your office's interior: is it as clean as it should be, and is there adequate lighting? Keep in mind that you're attempting to attract as many patients as possible. Dropping flyers This is still a valid method of attracting new patients. The majority of cities have a free publication that is delivered to residents' homes. Contact the publisher to see if a promotional flyer or leaflet can be placed inside each copy. Make sure it's focused on the customer and includes a time-based reward (e.g., free first check-up if you register before the end of July). It's a terrific way to get your name out there, just like networking, but this time you're doing it with a leaflet. Public Relations (PR) If you're a new business in town, you'll have a story to tell, so contact your local media and see if they'd be interested in doing an interview with you. Explain how your dental practice differs from the competition and persuade them to give you a try. Leverage press releases! Even if you've had your dental practice for a number of years, there are numerous topics for which you might write a press release. Consider any new equipment or procedures you've implemented. That's noteworthy, and local papers and websites want to help small businesses. Hint: press releases help with SEO and are a stealthy technique to bring in new patients. A little good publicity can go a long way. Host an open evening. Finally, consider hosting an open evening so individuals may come in and look around your clinic, meet the staff, and perhaps get some quick advice. Then there's the traditional glass of champagne and quick instructions on how to clean, floss, and care for your teeth. The point is to have fun based on your audience. It doesn't have to be expensive to get started; all it takes is a little PR (see above) and some organization. You could, believe it or not, accomplish this virtually. Holding an open evening event via a webinar, Social Media live, or Zoom call is also a terrific approach to use it. The objective is to get the word out to current patients, staff, and potential patients. Consider all of the online inquiries that your team may or may not have followed up on. So there you have it: 9 terrific strategies to expand your practice and attract new patients without breaking the bank on marketing. Remember, if you're willing to do what others won't today, you'll be able to accomplish what others can't tomorrow! If you need assistance establishing a detailed strategy for any of our suggestions, please contact one of our team members at Local Digital Biz Solutions.
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3 Ways To Follow Up On New Cosmetic Dental Inquiries
3 Ways To Follow Up On New Cosmetic Dental Inquiries We ask our dental clients a few questions at Local Digital Biz Solutions to assist them in understanding how following up new cosmetic dental inquiries can result in more patients. We'll walk you through what your follow-up process should include in this article. Taking Care of Cosmetic Dental Inquiries The cosmetic dentistry market has flourished in recent years, as an increasing number of dental patients have begun to investigate a wide range of visually improving procedures such as teeth whitening, gum contouring, and smile makeovers. It's good news for dentists who provide this service, as the number of inquiries continues to rise. However, increasing demand equals more competition, which is bad news. The issue is this: "How may dental offices get a competitive advantage over their competition by attracting consumers seeking cosmetic dental treatments?" "By establishing a follow-up procedure!" Did you know that, according to a recent marketing report, 48% of companies never follow up with a lead? In dental jargon, this indicates that a patient is sitting in someone else's dentist chair instead of yours. To avoid this, here are three excellent strategies for dental clinics to follow up on new cosmetic dental leads. Tip 1 – Consistently send follow-up emails Follow-up emails don't have to be long and complex; in fact, keeping them short and sweet is preferable. In essence, they're there to accomplish a goal, which is to persuade the recipient to take some kind of action. This might be as simple as contacting you for further information or scheduling a session to explore the many cosmetic treatments you provide. Here are some helpful hints: Avoid sidestepping the topic and come right to the point. Let's face it, you're not just 'checking in' or 'just checking to see,' you're trying to accomplish something, therefore you need to be very explicit about what you're attempting to accomplish. It could be something like this.... 'Hello there' (insert first name here) I'm following up on an inquiry you made about cosmetic dentistry treatment a few days ago. I just wanted to let you know that we provide a free, no-obligation consultation to all of our patients to explore their cosmetic dentistry requirements. If you'd like to schedule an appointment or learn more about how we may assist you, please call us at (insert number here). Thank you again, and we hope to hear from you on behalf of (insert the name of the lead dentist or practice owner). It gets right to the subject right away. It immediately informs the patient of the purpose of the email and, more crucially, what they must do to take action. Emphasize any advantages you provide. You'll also see that I mentioned a perk in the shape of a complimentary, no-obligation consultation. You'd be stupid not to tell the receiver about this service if you do offer it. Any advantages you have over your competition, such as discounts on teeth whitening or wrinkle reduction, should be mentioned. Make a catchy subject line The subject line of your follow-up email should be the last thing you write. It should be kept short and sweet, but catchy enough to attract the reader's curiosity, much like the email itself. In a 2014 survey of over 6.4 million emails, it was found that those subject lines that contained • Words with a high level of urgency, such as "tomorrow" • Personal names Performed the best. Those that did were more likely to be opened and read than those that didn't. Tip 2: Provide them with answers. Most people seeking cosmetic dental treatment want precise answers, so why not provide them with that knowledge in the form of a helpful report or guide? This is how it goes. • The patient sends an email inquiring about aesthetic dental treatment. • You send them an email with a report or a helpful guide. • The customer likes what they hear after reading your helpful guide or report and schedules an appointment. At least, that's the theory... So, what should be included in these reports or guides? Let's pretend you have a helpful teeth whitening guide. It should include all of the information that a patient requires. Background information, therapy options, the types of results patients might expect, and what they can experience throughout treatment are all important components of a good report or useful guide. The idea is that it not only provides them with enough information to make an informed dental decision, but it also informs them that you are the "go to" cosmetic dentist for this treatment. One of the key advantages of following up with a guide or report is that it can be issued immediately with a covering email, making it a simple task. Furthermore, the guide only needs to be created or commissioned once, after which it may be given to a large number of patients, making it cost-effective marketing. You can also have a succession of guides for different treatments, allowing you to tailor each guide to the individual needs of each consumer. This is a good approach to turn follow-ups into leads if done correctly. Tip 3: Make a direct contact. The third piece of advice is to make contact in person. Because it can be time consuming, this is a less widely utilized method. It is, nonetheless, quite effective. Imagine being the person who made the inquiry and receiving a call from the dentist in question thanking you for your inquiry and asking you to a free, no-obligation consultation one or two days later. It's difficult to say no, isn't it? The call should come from you directly rather than your receptionists to be most effective, since it provides a certain amount of prestige. Maintain a cordial tone, and, as with the email, keep it brief and sweet. This is how the conversation might go: "Hello there" (insert name) I'm a doctor (insert name) from (insert name of dental practice). I saw you recently inquired about teeth whitening, and I'd love to assist you in achieving a brighter, whiter smile. Can I invite you to a no-cost, no-obligation session with me later this week to talk about how we can do this?" Surprisingly, this type of follow-up is underutilized, yet research has shown that warm prospecting can produce excellent outcomes. That's all there is to it. You just read three instances of how to effectively follow up on new cosmetic dental inquiries in order to gain additional patients. If you're willing to do what others won't and use one or more of the tactics listed above, your patient base will undoubtedly grow. If you'd like to set up a follow-up system, please fill out the form below to schedule a free consultation with us at Local Digital Biz Solutions.
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Dental Marketing In 2022 5 Steps To Success
Dental Marketing In 2022 5 Steps To Success 5 Steps To Successful Dental Marketing In 2022 It's time to start thinking about what you should focus on for successful Dental Marketing in 2022 as the year draws to a close and many Dental Practices begin to contact existing patients to urge them to use their remaining perks. It's believed that 80% of all non-referral dentistry leads begin with a major search engine. To put it another way, if you believe your potential patients aren't looking for you online, you're mistaken! This means that if you want to stay 'ahead of the game,' you'll need to devote a significant portion of your marketing budget on digital approaches. The good news is that dental internet marketing isn't difficult once you understand the basics. With this in mind, here are five practical steps dentists can take in 2022 to build a firm foundation for successful dental marketing. Step 1 - Establishing A Five-Star Rating Let's face it: if you believe you can ignore your reputation score, you will not grow, and you will be left with those new patients who will come to you just because you are a member of their insurance network. This type of strategy will result in a failing dental office and a revolving door of employees. Here are a few recommendations. - Negative publicity. Online reputation management is a difficult task. After all, that is what it is all about: limiting and eliminating all of the negative press. However, what does "poor press" really mean? Squatted usernames (when someone else uses a company's username); squatted domains; disgruntled employees or individuals impersonating the company or one of its employees; name changes; negative comments; inaccurate information; trademark infringement; competitor attacks; hate or complaint sites; personal and corporate scandals and negative industry perceptions; - Believing that because the company is successful offline, there is no need to worry about its online reputation. Many business owners – an alarming proportion of them, in fact – believe this. While it's true that some businesses have built up such a strong reputation that they believe that because they're so successful right now, a few minor blemishes on their internet reputation would be largely ignored by their customers, this is not the case for all firms. Look at it like this why risk all your other Dental Marketing work all because you did not take your Reputation seriously. - Make direct contact with all of the people who created unfavorable content. Whenever a negative review or remark is submitted, make every effort to contact the author directly and attempt to rectify the situation. Ignored concerns and unresolved grievances give the impression that you don't care. - Always, always, always update. If you merely post content once and assume that's enough, the search engines will disregard your website or blog. Update your material on a regular basis to improve your search engine page rankings and build the online reputation you desire. - Encourage good feedback. The purpose of online reputation management is to raise the number of positive things mentioned about you online while reducing the number of negative things said about you. Run contests for the best or most favorable reviews, or give out free samples to individuals who leave a positive review for you elsewhere. Let's keep going with these pointers to assist you stay on track. Step 2: Create an outstanding website. Your dental website serves as an online storefront. In fact, your website should be the foundation of almost all of your Dental Marketing efforts, thus it must be flawless. Potential clients should be able to explore fast and get the information they require without having to sift through pages and pages of content when it is properly planned out. While I won't go into detail on what makes a good dentistry website, it's important to know what you should include. For example, • Contact information is easily accessible (ideally it should be on every page) • Clearly articulated details about the various services you provide and how they can benefit the patient. Both SEO and patient-friendliness are required. • Easily accessible and readable testimonials • Consultations and appointments can be scheduled through your website. • Direct access to your Facebook and Social accounts • A handy information-rich blog page (this should be updated regularly) If you want to get the most out of your dental website, you'll need to consider all of these factors. Step 3: Using social media to engage with others Let's face it: a sizable portion of your potential patients are likely to be on social media, particularly on sites like Google My Business (or the soon-to-be-Google Business Profile), Twitter, and Facebook. As a result, it comes to reason that this is where you should be if you want to attract them. Tik Tok, too, has partnered with Google to index its videos. Here's some advice before we get into the nitty gritty of social networking... You can use a variety of social media platforms, but creating a strong social media presence requires time and work. As a result, devoting so much time to each one will be impractical and impossible. Pick a couple of sites and run with them instead. There are many ways you can incorporate social media into your dental marketing. What can you post on your social media platforms to interest potential patients now that we've established that? Here are a few pointers that may be of use. • Mention your blog on social media every time you publish one, along with a link back to your site. • Start discussions or points on the topic of good dental health, or respond to or retweet other people who have done so. • Share your day's events as well as what's going on in your practice. Remember to include images because people are naturally curious and enjoy learning about such things. • Promote events - If your practice is hosting an event or a fundraiser, let your patients know about it. • Publicize unique offers — If you're running a promotion on a particular treatment, make sure to let your followers/friends know. • Examine and report on dental products such as teeth whitening kits, aligners, toothbrushes, and so on. Keep in mind that posting material that people want to read is the key to effective social networking. Make it about delivering something of value rather than self-promotion. Rather than trying to sell to them, use social media to improve their perception of you, your practice, and your services. Step 4: Make use of pay-per-click (PPC) advertising. So you've taken care of the organic search factor with your website, content, and (hopefully) continuous blogging, and you're now ready to use your social media platforms to bring traffic back to your website. So, how do we proceed from here? Consider PPC (pay-per-click) advertising. A well-structured PPC campaign may be quite beneficial to dental practices, and when done right, it can be a fantastic lead generator. However, it requires four ingredients in order to function efficiently. The following are examples of these: Assemble keyword groupings – Find out what keywords your prospects are searching for and tailor your ad to each category. You may develop an ad around teeth whitening if your prospects typed in things like "getting whiter teeth" and "enhancing your smile." The more relevant your ad is to your target demographic, the higher ad positioning it will receive from Google, as well as the lower the cost per click rate. Make landing pages - You'll need a landing page for each ad you run. While the goal of the ad is to grab the reader's attention, the landing page's goal is to increase trust and develop a relationship. As a result, landing pages must be identical with each ad to provide a smooth transition for the client. Optimize your ad for phone responses — While Google just charges for clicks, you're missing out if you don't optimize your ad for phone responses. Simply make sure that your office phone number is prominently featured on each ad so that people may call to schedule an appointment or learn more about a certain service. Maximize character limits by using ad extensions – Because PPC advertising have a character limit of only 280 characters, you must convey your message in as few words as possible. Search extensions from Google are a big assistance. They aid in the communication of critical marketing information while not exceeding your character restriction. It pays to use extensions, whether they're for a location, a product, a phone number, or a website link. Step 5 - Retargeting Remarketing or retargeting is the term used to describe this practice. Behavioral retargeting (also known as behavioral remarketing, or simply Retargeting) is a type of online targeted advertising in which online advertising is targeted to consumers based on their previous Internet actions...yes even with the Apple OS changes you can still retarget potential and existing Patients. This is why having a complete Dental Marketing Strategy in 2022 is key to your growth. Retargeting converts window shoppers into purchasers, to put it another way. Approximately 2% of internet visitors convert to an online store on their first visit. The other 98 percent is retargeted. People who visit your website are tracked using retargeting. Then, as they browse other websites online, Re-targeting shows them your adverts. With the right Retargeting campaign and you will reduce your ad cost and increase conversions. That's it, these tips should help point you in the right direction. In 2022, there are five concrete actions to follow for effective dentistry marketing. While PPC marketing can yield speedy results, it can also be expensive because adverts can quickly deplete your advertising budget. Pay Per Click should be utilized in conjunction with the stages above for a well-rounded and effective marketing plan in order to achieve the best long-term outcomes. If you are in need of a new direction for Marketing your Dental Practice, we would love to help you here at Local Digital Biz Solutions. Click below to schedule a consultation with us.
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