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While no SEO tactic is flawless, guest posting is likely the most trustworthy and effective tool accessible to marketers today for creating a link profile.
You produce a post or article for a blog or website, then email it to them with the request that they publish it with a link to your own website included.
But, like with any instrument, how you utilize it makes all the difference.
Tip 1: Don't Overdo It
The first thing to remember is that, like any other SEO tactic, you shouldn't overdo it with guest writing.
You don't want an oversupply of any one form of connection in a decent links profile because it makes it seem unnatural.
Make advantage of guest articles, as well as other approaches, as part of a larger strategy.
Tip #2: Look for blogs that have a lot of authority.
Authority blogs and sites are ones that Google already recognizes as authoritative, and hence will be able to serve as more powerful testimony to your site's quality.
Looking through Google's In the News section is a great approach to uncover high-authority blogs.
This will show you which websites Google trusts sufficiently to highlight breaking news reporting.
If you can receive a link from one of these, you can be confident that they will be of tremendous use to you.
Another suggestion is to examine the link profile of the blog you intend to target.
Google's trust operates in a similar way to degrees of separation, so if the blog linked to you has a link from a.edu site, for example, this will convert to more trust for you as well!
Tip #3: Produce High-Quality Content
It's also crucial that you produce a good content. This must be of high quality not only to send more positive signals to Google, but also to entice other high-quality blogs to link to you (it's also crucial to have good branding for the same reason).
At the same time, you must provide high-quality material that is closely related to your website's topic.
This is significant since it will assist Google understand your blog's content and make the link more relevant.
All inbound links must be extremely relevant at all times, according to Google.
What could be better than having a link naturally incorporated in an article you wrote?
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